Creatividad y diseño de producto

Julián Pérez, Fernando / Espinach Orús, Xavier / Serrano Tierz, Ana
ISBN/ISSN: 9788499840901 Colection:UdG Publicacions / PRODIS n° pags: 192 Language: spa

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Description

Generally we believe that rational thought is the only way to knowledge, but this kind of thinking works well when we have complete information. The scientific field it is possible that these conditions are met reasonably well, but do not usually show a significant in industrial product design. Exclusively rational approach does not allow to take into account factors related to human behavior, factors closely linked to the generation of new product concepts. To be creative is also necessary to address this new approach, which also replaces the intuitive idea, still tied to the artistic and romantic way to solve a problem. Creativity is maintained between the limits of knowledge and fantasy. To this fundamental question is to observe the world with different eyes. n
Julián Pérez, Fernando (Autor)
Espinach Orús, Xavier (Autor)
Serrano Tierz, Ana (Autor)

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